Although regular vacuuming can remove dry soil and debris from your carpeting, it leaves behind oily soils and particles that are produced from cooking vapors, pets, and dirt tracked in from outside the home. These oily contaminants left behind can cause carpet to dull and fade. As the contaminants build up they are more difficult to remove. Regular deep cleaning can prevent excessive build up of contaminants and keep your carpets fresh and clean. Regular cleaning of your carpets also helps improve the air quality in your home by removing pet hair, dust mites, and other allergens that thrive deep in the carpet.