As the leading internet privacy services provider, TRUSTe helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy. TRUSTe helps both consumers click with confidence and online companies promote their Web site privacy policies online. Thousands of Web sites rely on TRUSTe's privacy, including top-fifty sites like Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple.