Founded in 1990 as a discount beauty retailer, ULTA Salon, Cosmetics & Fragrance Inc. is one of the largest beauty retailers that is a provider of mass and salon products and salon services in the United States. It offers a combination of over 21,000 prestige and mass beauty products across the categories of cosmetics, fragrance, skincare, bath and body, salon styling as well as salon hair care. The firm also offers a full-service salon in all of its stores. ULTA Salon, Cosmetics & Fragrance Inc. operates around 384 stores in 39 states across the United States.