We believe that success in digital communication is achieved when the approach is transparent, the impact is measurable and the strategy executable in a manner consistent with each organization's unique culture, said Peter V. Stanton, President of Stanton Communications. Rather than simply directing our clients toward the latest new network or platform, we work closely with them to determine what makes sense from a business perspective and then work to incorporate the appropriate online engagement into the overall communications mix. The firm has long provided digital communication support for clients including Pepco, a regional utility company, Warsteiner, a German beer producer, and eInstruction, an education technology company. With the formalization of these services, Stanton Communications will offer assessment, advisory and activation as stand-alone services or as a complete digital communication solution. More information is available at www.stantoncomm.com/dnalab. Stanton Communications joined ECP Global in 2002, and has been an integral member of the group since, serving clients based outside the U.S. in collaboration with other ECP partners and acting as the group's U.S.-based public affairs representative. The Public Relations Society of America ( PRSA ) presented the award in the category of Marketing and Consumer Products Technology. It honored Sprint and Stanton Communications for planning and execution of the Trust Your Instinct campaign in support of the debut of the Samsung Instinct wireless device. We are extremely proud of the Silver Anvil because it not only recognizes the uniqueness of this product, but of Sprint's efforts to showcase this device to consumers., said Laura Lisec, director of marketing public relations for Sprint. This recognition encourages us to continue our efforts to bring innovative products to the market and present them to consumers in ways that demonstrate the difference they can make in their lives. she said. The campaign, launched in April of 2008, was designed to ignite excitement at launch for the Samsung Instinct especially among early adopters of wireless technology. The program also sought to drive pre-registration numbers through a micro-site, NowIsGood.com, and generate strong sales within the first 30 days of product availability. The campaign resulted in record-breaking sales at both Sprint retail stores and among the company's channel partners. "The Silver Anvil is unquestionably the public relations industry's most coveted award, said Peter V. Stanton, president of Stanton Communications. While I am enormously proud of the recognition, I fully appreciate this was an outstanding team effort and the Anvil is a tribute to talented professionals on both sides of this important relationship, Stanton concluded. The Silver Anvil, symbolizing the forging of public opinion, is annually awarded to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. The award recognizes complete programs incorporating sound research, planning, execution and evaluation, and those that meet the highest standards of performance in the profession. A 10-year veteran of the firm and a former vice president in the Washington, D.C. headquarters, Russo will now assume responsibilities for daily operations, supervision of client services and business development in her new role. Additionally, she will continue to direct the firm's work in support of MorganFranklin, the Maryland Office of Tourism and the Columbia-based education technology company, eInstruction. Russo is also an active member of the National Press Club in Washington, D.C., and was acknowledged in PRWeek Magazine's list of 40 Under 40 professionals to watch.
Services/Products
Telecommunications
Categories
Business & Vocational SchoolsIndustrialTechnical & Trade Schools