University Mall operates various department stores that offer branded products for men, women and children. Its store sells books, cards, gifts, electronic items, eyewear, health and beauty aids, jewelry, toys, games, sporting goods and home accessories. The mall offers products through various stores, including Aeropostale, Ben & Jerry's, Burlington Coat Factory, Claire's, Dillard's, Finish Line, Gold Valley, Papaya, Ring Station, Sarku Japan, Sew Good, Zumiez and Vitamin World. It gives discount on regional events throughout the year and chances to participate in contests and special programs. University Mall also provides shopping options and discount coupons, as well as organizes various store promotional events and programs. It additionally offers information related to touristic activities. University Mall maintains a location in Tampa, Fla.