Valassis Relationship Marketing Systems, also known as VRMS, is a developer of customer database products for high-transaction-volume retailers, including grocery, drug and convenience stores and clubs. The company s software products include MarketEXPERT XR, TargetEXPERT XR and CampaignEXPERT XR. It installs software at several national retailers in the United States, Canada, Latin America and Europe. In addition to designing and developing software products, VRMS hosts user conferences in the U.S., as well as Europe. Established in 1991, the company s client list includes the pharmacy, telecom and electronics sectors. It has partnerships with IBM, Microsoft, Oracle, Netezza, NCR and HandHeld. VRMS is a wholly owned subsidiary of Valassis Communications.