Versant, formerly known as Bob Miles and Associates Advertising, is a marketing and communications firm that specializes in developing, managing and promoting consumer and business brands. The company has been operating for more than 40 years in Wisconsin and New York. Its clients include the University of Wisconsin, Miller Brewing Company, Milwaukee County Transit System, Bank Mutual, Aurora Health Care, United Performing Arts Fund, Wisconsin Lutheran College and Metropolitan Milwaukee Association of Commerce. Versant s division, VersantWorks, specializes in employee communication and recruitment marketing. The company has also been recognized for excellence in Web site design by the Web Marketing Association.