Founded in 1984 by Albert J. Barr, CARMA International pioneered media content analysis in the United States and is recognized worldwide as a leader in the field. We've worked with hundreds of clients, spanning every sector of business. Using expert research teams, we provide customized analysis that captures the nuances of all forms of media coverage ' tone, bias, sarcasm, context ' that automated computer-based systems often miss. Combining research expertise with innovative technology, CARMA's media measurement programs enable our clients to successfully evaluate overall media image, brand recognition, message penetration, competitive positioning, areas of strength and weakness and much more. Our data, coupled with insightful analysis, provides the framework for the development of strategically sound and effective communications strategy. CARMA International has offices around the world. Please click on the appropriate link below to find the CARMA office that best serves your needs: