Zales Diamond Store is the U.S. based flagship of Zales Corporation, one of the leading brand names in jewelry retailing in the United States. It has attained recognition as "The Diamond Store" since 1924, with emphasis on diamond jewelry especially in the bridal and fashion segments. Zales Corporation operates more than 600 stores in 50 states and Puerto Rico. Currently, the company operates more than 1,000 specialty retail jewelry stores and 672 kiosks located mainly in shopping malls throughout the United States of America, Canada and Puerto Rico.